Foundation

BFF All Day

Long-lasting foundation that smooths skin and helps reduce the appearance of fine lines.

Breathable formula with a modern matte finish
Pro-ceramide to help smooth skin texture
Vitamin B3 to help reduce the appearance of fine lines

Complete your routine

Eye Moisturiser

AHA/PHA Gel Cleanser

Better Off

Hydrating, non-creasing under-eye concealer with the powerful skincare benefits of a serum

£0.00

Miracle Blur Diffuser - Miracle Blur Diffuser - variant main image

AHA/PHA Gel Cleanser

Better Off

Meet your new game-changer – our one-of-a-kind smoother

£35.00

Skin goal

Clean, nourished skin

Skin type

All, especially normal to dry

Targets

Stubborn makeup + dull skin

Proven results

92% agree it leaves skin feeling nourished*

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over £50.00

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All-day staying power

Coverage without the cake

Smooths skin

Reduces the appearance of lines

Be Your Best

Oil-based transforming cleanser for clean, nourished skin, suitable for all skin types

30% Vitamin C Serum

Boost Up

30% vitamin C serum for visibly brighter, glowing skin, suitable for highly experienced skincare users (not for sensitive skin)

1 shades

MASCARA

Lash2Lash

Compact, limited edition mascara for fuller, longer lashes

12 shades

Tinted Serum

BFF De-Stress

Buildable, radiant coverage for stressed skin

AHA/PHA Gel Cleanser

Better Off

Exfoliating gel cleanser for clear, glowing skin, suitable for all skin types

12 shades

Serum-Concealer

BFF Eye

Hydrating coverage to brighten tired-looking eyes

Application tips

How to apply BFF All Day

Take one or two pumps and blend into your skin using your fingers or our Complexion T-Brush

If you want a little extra coverage, tap Just A Touch foundation-concealer onto your skin and blend

As seen on...

Your BFF All Day FAQs

What’s the difference between BFF All Day and BFF De-Stress?

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Is this a full-coverage foundation?

How do I find my foundation shade?

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Designed to last and refill

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BFF All Day

Complete your routine

Skin goal

Skin type

Targets

Proven results

All-day staying power

Coverage without the cake

Smooths skin

Reduces the appearance of lines

Be Your Best

Boost Up

Lash2Lash

BFF De-Stress

Better Off

BFF Eye

How to apply BFF All Day

As seen on...

Your BFF All Day FAQs

Designed to last and refill

"My fine lines look a little less heavy, my skin feels boosted and it’s got much more of a glow."

"I feel like my skin is boosted, my pores aren’t jumping out at me… Why have I never used an exfoliant before?"

"I actually look forward to my evening cleanse, it’s always felt like such a chore."

"I love my skin – I’ve got fewer blemishes, it looks a lot healthier and certainly a lot softer. This is just such a game-changer."

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